Guest: Adam Fishman - Growth and Product Advisor, former CPO at Imperfect Foods, VP of Growth and Product at Patreon, and first growth and marketing hire at Lyft. Adam has extensive experience leading growth efforts at high-profile companies and now advises on product and growth strategy. Key Takeaways: Onboarding as a Growth Lever: Onboarding is the only part of your product experience that 100% of users will experience. It's a critical opportunity to deliver on your brand's promise and significantly impacts retention. Growth Competency Model: Focus on four key areas when hiring growth talent: growth execution, customer knowledge, growth strategy, and communication/influence. Tailor your hiring to fill gaps in your team's skill set. Hiring Internal vs. External Growth Leaders: Consider promoting internally for growth roles to leverage existing customer knowledge and execution skills, but ensure they have access to external education and mentorship. Company Selection Framework (PMF): Evaluate potential employers based on People, Mission, and Financials. Ensure alignment with your personal values and career goals to avoid mismatches. Impact of Onboarding Optimization: At Patreon, optimizing onboarding increased early revenue by 25%, demonstrating the power of connecting users with the right resources and guidance early on. Topics Covered: Growth competency model, onboarding optimization, hiring growth talent, company selection framework, impact of onboarding on retention.
