Guest: Adam Grenier - Former VP of Marketing at Masterclass and Head of Growth Marketing and Innovation at Uber. Adam has built growth marketing infrastructures at top companies and now advises on growth and marketing strategies. Key Takeaways: Reevaluate Product-Market Fit: In changing economic conditions, assume you no longer have product-market fit and reassess your market and customer needs. Emerging Channels Framework: Evaluate new acquisition channels by aligning customer needs, company goals, and channel strengths. Consider the channel's maturity and how it monetizes. Testing New Channels: Limit initial investment to a small team or part-time effort. Look for qualitative signals of success within a quarter. Growth CMO Role: A Growth CMO should be data-driven, iterative, and closely aligned with product development. They should embrace agile methodologies and be comfortable with rapid change. Burnout vs. Depression: Recognize the difference between exhaustion and depression. Seek therapy, meditation, and open communication with friends and family to manage mental health. Topics Covered: Emerging acquisition channels, growth CMO role, product-market fit, burnout and depression, mental health in tech.
