Guest: Anuj Rathi - Chief Product and Marketing Officer at Jupiter Money. Anuj has extensive experience in product management, having held senior roles at Swiggy, Flipkart, and Snapdeal, and is highly regarded in the Indian product management community. Key Takeaways: Full-Stack PM Approach: Product managers should own outcomes, not just features, by thinking holistically about marketing, user experience, and business impact. Working Backwards Process: Implement this by writing three divergent PR FAQs to explore different strategic directions before committing to one. User Experience for New Users: Focus on the next wave of users by simplifying the value proposition and maintaining consistency from marketing to onboarding. Four BB Framework for Strategy: Allocate focus across Brilliant Basics (tech debt), Bread and Butter (product optimization), Big Bets (innovative projects), and Breaking Bad (transformational initiatives). Marketplace Dynamics: In marketplaces, ensure stability across all sides before prioritizing customer segments, and recognize that traditional OKRs may not work due to interdependencies. Topics Covered: Product management in India, user experience, working backwards process, full-stack PM, product strategy frameworks, marketplace dynamics, AI integration, contrarian views in product management.
“Work backwards from an amazing future.”
“Only the paranoids survive.”
“You are the reason for your own misery.”
