Guest: Bob Moesta - Co-creator of the Jobs-to-be-Done Framework, author of "Job Moves". Bob is a renowned expert in product development and innovation, having started eight companies and currently serving as the co-founder and CEO of the Rewired Group. He has collaborated with Clay Christensen on developing the Jobs-to-be-Done theory. Key Takeaways: Context and Outcome Over Pain and Gain: Jobs to Be Done focuses on understanding the context and desired outcomes that drive consumer behavior, rather than just pain points. Interviewing for Insights: Conduct interviews with customers who have recently switched products to uncover the real reasons behind their decisions. Aim for 10-12 interviews to identify patterns. Framework Application: Jobs to Be Done is most effective when there's real choice and competition. It is less effective in scenarios with limited consumer choice, like employer-provided health insurance. Struggling Moments: Identify and study struggling moments as they are the seeds for innovation and product development. Trade-offs and Customer Alignment: Successful products align their trade-offs with those of the customer, focusing on what to prioritize and what to sacrifice. Topics Covered: Jobs-to-be-Done framework, customer interviews, product innovation, context and outcomes, struggling moments, trade-offs in product development, application in startups and large companies.
Guest: Bob Moesta - Co-founder and CEO of The Rewired Group. Bob Moesta is a co-creator of the Jobs-to-be-Done (JTBD) framework and has started nine companies. He has worked alongside Clay Christensen and is an expert in understanding consumer behavior and innovation. Key Takeaways: Understand Your Quest: Identify which of the four quests you are on: get out, take the next step, regain control, or realign. This understanding will guide your job search and career decisions. Energy Drivers and Drains: Reflect on past experiences to identify what gives you energy and what drains it. Use this insight to find roles that align with your strengths and preferences. Prototype Your Next Job: Conduct informational interviews to explore different roles and industries. This helps you understand potential career paths and refine your job search. Craft Your Career Story: Use a structured narrative to articulate your career journey and aspirations. This helps in interviews and networking by making your story compelling and memorable. Adapt Job Descriptions: When hiring, focus on experiences rather than static features like years of experience. Tailor roles to fit the strengths and interests of potential hires. Topics Covered: Job search strategies, energy drivers and drains, career alignment, prototyping careers, crafting career narratives, hiring practices, job descriptions, entrepreneurship, self-awareness in career planning.
“People hire products, they don't buy them, they hire them to make progress in their life.”
“Supply and demand are not as connected as everybody thinks.”
“They've said this, but you did that. That doesn't make any sense.”
“The moment you stop making progress in your career is the moment you start looking for another job.”
“It's the experiences that keep you at your job. It's not just about the money.”
