Camille Hearst

Guest: Camille Hearst - Head of Fan Monetization at Spotify. Camille has a rich background in the creator economy, having been head of product for creators at Patreon, a product marketing manager at YouTube, and the second PM on iTunes. She also founded Kit, which was acquired by Patreon. Key Takeaways: Consistency and Collaboration: Success as a creator often hinges on consistently producing quality content and collaborating with other creators to expand reach and audience. Monetization Challenges: Many creators, especially musicians, struggle with charging for their work due to a "starving artist" ethos, despite fans' willingness to pay. Platform Opportunities: There is still significant potential for new platforms to solve real problems for creators, such as audience growth and monetization, financing, and health insurance. Marketplace Dynamics: In marketplaces, focusing on supply (creators) is crucial as it directly impacts the availability and quality of offerings for consumers. De-risking Innovation: In product development, prioritize de-risking the riskiest assumptions first to enable innovation and avoid stagnation. Topics Covered: Creator economy trends, monetization strategies for artists, challenges of creator platforms, supply-side marketplace dynamics, product management frameworks at Apple, personal stories from Apple and Steve Jobs, advice on selling a startup.