Carilu Dietrich

Guest: Carilu Dietrich - Former CMO and advisor to hypergrowth B2B companies. Carilu has advised CEOs and CMOs of companies like Segment, Miro, 1Password, and was head of marketing at Atlassian through their IPO. Key Takeaways: Hypergrowth Essentials: Achieving hypergrowth requires an amazing product that people love, organic and viral word of mouth, and hiring leaders who have experienced the next stage of growth. Product-Led Growth: Atlassian's success was driven by focusing on product excellence and minimizing sales spend, allowing the product to sell itself. Strategic Bundling: Bundling is effective for sales-led growth but can slow down product-led growth. Focus on single-product lands for faster conversions. Cross-Company Strategy: Big growth levers like moving upmarket or entering new segments require a company-wide strategy, not just departmental efforts. Building Trust: CMOs need to focus on revenue, understand metrics, and align with CEO and board expectations to build trust and avoid being replaced. Topics Covered: Hypergrowth strategies, product-led growth, sales strategy, bundling, building trust as a CMO, career advice, meditation tips.