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Christine Itwaru

1 episode

Episodes

Understanding the role of product ops | Christine Itwaru (Pendo)

Feb 16, 20231h 6m

Guest: Christine Itwaru - Product Ops Leader at Pendo. Christine transitioned from product management to product ops and has been instrumental in shaping the role at Pendo, offering deep insights into its functions and importance. Key Takeaways: Role Clarity: Product ops is both a system and a role that supports product managers by handling processes, data synthesis, and internal alignment, allowing PMs to focus on customer interaction and product strategy. Emergence and Need: The rise of product ops is driven by the need for better internal alignment and transparency, especially in rapidly growing companies or those adopting product-led growth strategies. Core Responsibilities: Product ops focuses on voice of customer management, tooling optimization, and content strategy, ensuring that product teams are aligned with customer needs and internal stakeholders are well-informed. Career Path: Product ops roles are ideal for those who enjoy creating efficient systems and cross-functional collaboration, often attracting individuals from product management, customer success, and management consulting backgrounds. Strategic Impact: Successful product ops teams evolve from managing processes to becoming strategic advisors, helping product leaders make informed decisions based on comprehensive data insights. Topics Covered: Product ops role definition, internal alignment, voice of customer management, tooling optimization, content strategy, career path in product ops, strategic impact of product ops, transparency in product development.

Notable Quotes

โ€œYou have to find a way to give back.โ€

Giving back to the product community

โ€œWhen we started doing it, the response from the engineering team was great.โ€

Involving engineers in customer meetings

โ€œIt's life changing for the entire team.โ€

Impact of customer engagement on product development