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Christopher Miller

1 episode

Episodes

Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Chris Miller

Aug 10, 20231h 31m

Guest: Chris Miller - VP of Product for Growth and AI at HubSpot. Chris started as an individual contributor at HubSpot, helping to create their early growth team, and has been instrumental in shifting HubSpot towards a successful product-led growth model. Key Takeaways: Relentless Curiosity and Ownership: Chris emphasizes the importance of taking initiative and ownership of problems, even those not explicitly assigned, to drive growth and innovation. Product-Led Growth (PLG): HubSpot's transition to PLG involved making the product itself a primary driver of growth, with humans as a backstop, rather than relying solely on sales-led approaches. Hybrid Growth Models: Successful PLG doesn't mean eliminating human interaction; instead, it involves strategically using human touchpoints where necessary, especially in complex B2B environments. Experimentation and Data: Continuous experimentation and leveraging both qualitative and quantitative data are crucial for understanding customer needs and optimizing growth strategies. Cultural and Market Positioning: HubSpot's success is partly due to its strong company culture and strategic focus on the mid-market, avoiding the pitfalls of enterprise-level customer demands. Topics Covered: Product-led growth, growth strategy, customer obsession, hybrid growth models, experimentation, company culture, market positioning, HubSpot's growth evolution.

Notable Quotes

“Every problem is our problem and radical accountability and ownership mentality helped us find opportunities that maybe the business wasn't explicitly asking us to solve.”

Accountability and Ownership

“If you can do nothing else, if you can't change them, at least recognize them and do what you can to mitigate the blast radius.”

Self-awareness

“Having taste, having something that you were passionate about, that you have spent enough time learning and understanding and appreciating and critiquing and being frustrated with that you have a point of view that is potentially even polarizing is taste.”

Taste in Product Management