Guest: Ebi Atawodi - Director of Product Management at YouTube, overseeing the creator experience. Ebi has previously held significant roles at Netflix and Uber, where she developed a reputation for her tactical approach to product vision and management. Key Takeaways: Vision Crafting: A compelling product vision should be lofty yet attainable, grounded in a clear problem, and devoid of current technical limitations. Use storytelling frameworks like "Once upon a time" to articulate this vision. Vision Communication: Employ various methods to communicate your vision, such as writing a future press release or creating visual mockups. This helps in aligning teams and stakeholders. Empathize with Users: Continuously update a living document of the top problems users face. This helps in maintaining a clear understanding of user needs and informs the vision. Product Management Craft: Focus on clarity and conviction. Clarity involves defining problems and strategies clearly, while conviction is about having a strong belief in the chosen path. Team Culture: Foster a culture of vulnerability and strong interpersonal relationships within teams. This enhances collaboration and effectiveness. Topics Covered: Product vision frameworks, storytelling in product management, user empathy, product management craft, team culture, YouTube product updates.
“I do not believe in being liked. I believe in being loved.”
“You are responsible for what you're going to do about it.”
“The world will be a better place if people just went into themselves and were a bit more mindful.”
