Emilie Gerber

Guest: Emilie Gerber - Founder and CEO of Six Eastern, a PR agency. Emilie has extensive experience in PR, having worked with over 100 tech companies, including startups and publicly traded companies. She previously led PR for Uber's business development team and B2B programs and worked at Box on product communications. Key Takeaways: Targeted Pitches: Be concise and direct in your pitches. Clearly state your intentions and the news you're offering. For example, when pitching a funding story, mention the amount raised, investors, and the market space. Publication Strategy: Different publications have different focuses. TechCrunch is ideal for funding announcements, while VentureBeat is strong for AI news. Tailor your approach to each publication's strengths. Human-Centric Stories: Avoid jargon-heavy language. Instead, focus on clear, relatable storytelling that highlights incumbents you're challenging or unique aspects of your story. Social Media and Newsletters: Incorporate podcasts and newsletters into your PR strategy as they are integral parts of modern media. For social media, focus on executive presence rather than just corporate channels. Creative Approaches: Use innovative formats like interactive presentations to make your pitch stand out. This can help convey your message more effectively and capture media interest. Topics Covered: PR strategy, pitching to media, publication targeting, storytelling in PR, social media strategy, creative PR approaches, working with PR agencies.