Guest: Itamar Gilad - Product Coach, Author, and Speaker. Former longtime product manager at Google, where he worked on Gmail, YouTube, and identity products. He is known for his expertise in evidence-guided product development and has authored a book titled "Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty." Key Takeaways: Evidence-Guided Approach: Transition from opinion-based to evidence-guided decision-making by using frameworks like the confidence meter, metrics trees, and the GIST model. GIST Model: A framework consisting of Goals, Ideas, Steps, and Tasks to structure product development and ensure alignment and evidence-based decisions. Confidence Meter: A tool to assess the confidence level in ideas based on evidence, ranging from opinions to high-confidence tests. Metrics Trees: Use metrics trees to align teams around key metrics, such as the North Star metric, to ensure focus on delivering user value and business outcomes. Testing and Validation: Employ various methods to validate ideas, from simple assessments to complex experiments, to ensure resources are spent on the most promising ideas. Topics Covered: Evidence-guided product development, GIST model, confidence meter, metrics trees, testing and validation methods, transitioning from opinion-based to evidence-guided decision-making.
“We come up with an idea, we believe in it, all the indications show it's good.”
“Fail fast is a very famous paradigm and so you had to kill your project or pivot it seriously if it didn't work out.”
“Strive to be the best I can at what I do.”
