Jason Feifer

Guest: Jason Feifer - Editor in Chief at Entrepreneur Magazine. Jason has an extensive background in media, having previously worked as an editor at Fast Company and other major magazines. He is also an author, podcast host, keynote speaker, and startup advisor. Key Takeaways: Understand the Media's Mission: Journalists care about their audience, not your product. Tailor your pitch to fit the publication's mission and audience needs. Strategic Pitching: Identify the right journalist or freelancer who covers your industry. Freelancers are often more receptive as they actively seek stories. Crafting the Pitch: Customize your email pitch to show relevance and understanding of the publication. Keep it concise and focus on a compelling story or unique insight. Alternative Strategies: Consider positioning yourself as an expert or creating context for your product within larger industry trends to gain media attention. Be Human: Authenticity and openness about challenges make for compelling stories that resonate with audiences. Topics Covered: Media pitching strategies, understanding publication missions, crafting effective pitches, role of PR agencies, leveraging freelancers, alternative press strategies, humanizing your story.