Katie Dill

Guest: Katie Dill - Head of Design at Stripe. Katie oversees product design, brand and marketing creative, web presence, user research, content strategy, and design ops at Stripe. She has previously led design at Lyft and Airbnb, building and scaling design teams at hypergrowth companies. Key Takeaways: Quality as Growth: Quality improvements directly lead to business growth. For instance, enhancing the checkout experience at Stripe resulted in a 10.5% increase in revenue for businesses. Operationalizing Quality: Stripe uses a process called "walking the store," where multidisciplinary teams regularly review and score user journeys to ensure high-quality experiences. Design and Functionality: Beauty and functionality are not opposites; beauty enhances functionality by making products more approachable and trustworthy. Team Structure: Embedding designers with product and engineering teams while maintaining a creative space for design fosters better collaboration and product outcomes. Vision and Execution: Establish a bold vision (reach for the stars) and execute incrementally (land on the moon) to achieve significant product improvements. Topics Covered: Importance of design in business, operationalizing quality, user journey reviews, team structure and collaboration, design hiring tips, lessons from flying, Stripe's design philosophy.