Kevin Aluwi

Guest: Kevin Aluwi - Co-founder and former CEO of Gojek. Kevin played a pivotal role in building Gojek into Southeast Asia's largest startup, known for its innovative approach to operations and growth. Key Takeaways: Brand Consistency: Building a strong brand involves creating consistency across all customer touchpoints, from marketing to product features, which helps in forming a deep connection with users. Scrappiness and Innovation: Gojek's early success was driven by scrappy solutions like setting up cash booths for driver payments and hiring private security to protect drivers from local mafias. Super Apps Caution: While super apps are popular in strategy discussions, Kevin warns that their benefits often don't pan out as expected due to the lack of a unifying concept for users. Local Market Adaptation: Success in emerging markets requires understanding unique local dynamics and not just copying models from developed markets. Remote Work and Talent: Building remote capabilities early is crucial for accessing global talent, especially when local resources are limited. Topics Covered: Brand building, scrappiness in startups, super apps, local market adaptation, remote work, talent acquisition, Southeast Asia tech ecosystem.