Laura Modi

Guest: Laura Modi - CEO and Co-founder of Bobbie. Laura previously worked at Airbnb as Director of Hospitality, where she focused on strengthening the host community and improving marketplace quality. She founded Bobbie, the only female-founded and mom-led organic infant formula company in the US. Key Takeaways: Slow Growth Strategy: During the infant formula shortage, Bobbie chose to prioritize existing customers over new growth by halting new subscriptions, ensuring reliability and building customer trust. Brand Building: Focus on creating a brand that resonates with customers' existing concerns. Bobbie's brand addresses the guilt and stigma associated with formula feeding. Content and Community: Bobbie emphasizes content and community over commerce, establishing thought leadership through platforms like Milk Drunk, which provides educational resources and drives organic growth. Hiring for Innovation: Embrace naivety and hire individuals from diverse backgrounds who bring fresh perspectives, such as hiring a news anchor to lead marketing for storytelling expertise. Manufacturing Momentum: Create artificial deadlines to maintain momentum and drive progress within the organization. Topics Covered: Growth strategy, brand building, crisis management, hiring practices, direct-to-consumer business challenges, content marketing, community building, leadership during tough times.