Guest: Luc Levesque - Chief Growth Officer at Shopify. Luc has an extensive background in growth, having been personally recruited by Mark Zuckerberg to help grow Facebook Messenger, Instagram, and WhatsApp, and serving as VP of Growth at Tripadvisor. He has also advised companies like Twitter, Pinterest, Patreon, Thumbtack, and Canva. Key Takeaways: Impact Focus: Prioritize impact over activities. Luc emphasizes that the best companies focus on the outcomes rather than the effort put in. Hiring Excellence: Look for signs of excellence in candidates, such as repeated success and being poached by former bosses. Involve the candidate's family in the hiring process to ensure personal alignment. Growth Advisors: Bring on growth advisors after achieving product-market fit. They can have a company-changing impact with the right insight at the right time. SEO Strategy: SEO can be a significant growth channel for most companies. Differentiate between small sites and those with user-generated content to tailor your SEO strategy. Adapting to Change: With the rise of AI like ChatGPT and Bard, SEO strategies need to adapt as search engines evolve to provide direct answers to queries. Topics Covered: Growth advisorship, hiring strategies, SEO as a growth channel, impact-driven culture, adapting to AI changes in search.
“The right growth advisor can have literally company changing impact.”
“What are the outcomes? What is the impact you're having?”
“Sometimes you just need to YOLO it because it's a better product experience.”
