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Meltem Kuran

1 episode

Episodes

An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)

Aug 27, 20231h 11m

Guest: Meltem Kuran Berkowitz - Head of Growth at Deel. Meltem has led Deel's growth team from its early days, driving the company from $0 to $300 million in revenue in just three years while remaining EBITDA positive. Key Takeaways: Start with Basics: Ensure your website is fast, accessible, and provides a good user experience before investing in paid ads. Leverage Communities: Engage with communities like Reddit and Quora by answering questions and adding value, which can be a cost-effective growth channel. SEO Strategy: Focus on creating content that fully answers users' questions, ensuring the "Google search is over" after reading your article. Prioritize Revenue Goals: Growth teams should commit to bottom-funnel metrics like closed revenue rather than just lead generation. Functional and Regional Teams: Organize growth teams into functional experts and regional managers to maintain expertise while addressing local market needs. Topics Covered: Growth strategy, SEO best practices, community engagement, team building, remote work culture, paid advertising, partnerships, company values.

Notable Quotes

β€œMost of growth, people assume is very difficult. I'm not necessarily saying it's easy, but it's relatively straightforward when you go back to the first principles of just figuring out where are the people at? How can I add value?”

Growth Strategy

β€œPeople don't want to be sold to, they want their problem solved.”

Customer Engagement

β€œIt's much simpler than they think it is, it just takes a lot of discipline to execute on it, it's not rocket science.”

Growth Mindset