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Naomi Ionita

1 episode

Episodes

How to price your product | Naomi Ionita (Menlo Ventures)

Jan 12, 202353m

Guest: Naomi Ionita - Partner at Menlo Ventures. Naomi was an early leader in product-led growth and monetization at Evernote and has extensive experience advising startups on growth strategies. Key Takeaways: Iterative Pricing: Treat pricing like your product roadmap; revisit and adjust every 6-12 months to align with new features and market changes. Early Monetization: Avoid waiting too long to charge for your product. Early monetization helps validate product-market fit and prevents undervaluing your offering. Pricing Strategy: Use a hybrid model combining subscription and usage-based pricing to align with customer value and provide predictable costs. Experimentation and Tools: Leverage modern growth stack tools like Eppo for experimentation and Metronome for usage-based billing to optimize pricing strategies without heavy engineering investment. Product-Led Sales: Utilize product usage data to identify and convert high-potential accounts, enhancing revenue through informed sales efforts. Topics Covered: Pricing strategy, product-led growth, monetization, modern growth stack, experimentation tools, product-led sales, hybrid pricing models, startup growth strategies.

Notable Quotes

โ€œDo not set it and forget it. I see companies do this, where they labor over designs and features... So, treat that as an opportunity to revisit your monetization strategy and making sure you're compensated appropriately.โ€

Pricing strategy

โ€œI always used to say you can't retrofit collaboration. You have to be collaboration-first.โ€

Product development

โ€œMy drive has always been rooted in their story and I'm forever indebted to them.โ€

Personal inspiration