Paige Costello

Guest: Paige Costello - Product Lead at Asana. Paige oversees teams responsible for the core product experience at Asana. She has extensive experience in product management, having previously worked as Director of Product at Intercom and Group Product Manager at Intuit. Key Takeaways: Build Trust with Insight: Gain credibility by deeply understanding your customer, market, competitors, numbers, and product. This knowledge helps in winning over skeptics and building trust. Double Diamond Process: Asana uses this framework to ensure thorough exploration and decision-making in product development. It involves broad exploration followed by narrowing down at each stage of customer, problem, and solution identification. Effective Feedback: Use the "situation, behavior, impact" framework to deliver feedback that is clear and actionable, focusing on the subjective impact rather than objective correctness. AI Integration: Asana has a dedicated team for rapid prototyping with AI, allowing them to quickly assess the feasibility and impact of AI-driven features before integrating them into the product roadmap. Meeting Efficiency: Limit the number of reviewers and approvers in meetings to streamline decision-making and maintain pace in product development. Topics Covered: Building trust, Double Diamond Process, feedback delivery, AI in product development, meeting efficiency, product management training, career growth, Asana's work-from-home policy.