Talk to Lenny logoTalk to Lenny
ChatPodcastsGuestsBooksQuotes
ChatPodcastsGuestsBooksQuotes

Built with data from Lenny's Podcast

DisclaimerTranscript Source

Built with ๐Ÿงก by Aeonix Tech

โ† Back to Guests

Raaz Herzberg

1 episode

Episodes

Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy)

Nov 17, 20241h 5m

Guest: Raaz Herzberg - CMO and VP of Product Strategy at Wiz. Raaz has a diverse background, starting as an engineer, moving into product management, and now leading marketing at Wiz. She previously led security products at Microsoft, including Azure Sentinel. Key Takeaways: Customer Conversations: Conduct numerous customer calls to identify genuine interest and product-market fit. Look for signals like detailed questions about pricing and implementation. Embrace Simplicity: Ensure all messaging is clear and simple to avoid confusion, especially when scaling communication across teams and customers. Follow the Heat: Focus on areas within the company that require the most attention as the organization grows, such as product development, sales, and marketing. Be Open to Failure: Accept that feeling like an imposter is normal and embrace the possibility of failure to push boundaries and innovate. Non-Traditional Marketing: Stand out by taking bold, unconventional approaches to marketing, such as themed booths and vibrant branding, to capture attention and drive awareness. Topics Covered: Early-stage pivots, customer feedback, product-market fit, transitioning from product to marketing, building brand awareness, embracing failure, organizational culture, leadership in hypergrowth companies.

Notable Quotes

โ€œIf you start feeling like something is too complex, or an answer is too complex, or something you're building in the product is too complex probably, it does mean something.โ€

Complexity in problem-solving

โ€œWe all really believe that Wiz can become one of the biggest security companies in the world.โ€

Vision for Wiz

โ€œWiz is considered, I think, the cloud security company, in a lot of ways.โ€

Wiz's market position