Raaz Herzberg

Guest: Raaz Herzberg - CMO and VP of Product Strategy at Wiz. Raaz has a diverse background, starting as an engineer, moving into product management, and now leading marketing at Wiz. She previously led security products at Microsoft, including Azure Sentinel. Key Takeaways: Customer Conversations: Conduct numerous customer calls to identify genuine interest and product-market fit. Look for signals like detailed questions about pricing and implementation. Embrace Simplicity: Ensure all messaging is clear and simple to avoid confusion, especially when scaling communication across teams and customers. Follow the Heat: Focus on areas within the company that require the most attention as the organization grows, such as product development, sales, and marketing. Be Open to Failure: Accept that feeling like an imposter is normal and embrace the possibility of failure to push boundaries and innovate. Non-Traditional Marketing: Stand out by taking bold, unconventional approaches to marketing, such as themed booths and vibrant branding, to capture attention and drive awareness. Topics Covered: Early-stage pivots, customer feedback, product-market fit, transitioning from product to marketing, building brand awareness, embracing failure, organizational culture, leadership in hypergrowth companies.