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Sean Ellis

1 episode

Episodes

The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

Sep 5, 20241h 44m

Guest: Sean Ellis - Author of “Hacking Growth”. Sean is a pioneer in the field of growth hacking, having coined the term itself. He has been instrumental in shaping growth strategies for companies like Dropbox and Eventbrite and is the creator of the Sean Ellis test for product-market fit. Key Takeaways: The Sean Ellis test is a leading indicator of product-market fit, asking users how disappointed they would be if they could no longer use a product. A score of 40% or more indicates strong product-market fit. Focus on the users who say they'd be "very disappointed" to understand what makes the product a must-have and tailor your product and marketing strategies around them. Activation and onboarding are critical; improving these can significantly enhance retention and growth potential. Growth should be approached holistically, focusing first on activation, then engagement, and finally on acquisition once the product experience is optimized. Use qualitative insights alongside quantitative data to drive better experiments and growth strategies. Topics Covered: Product-market fit, Sean Ellis test, Activation strategies, Growth hacking, Onboarding optimization, North Star metrics, Qualitative vs. quantitative insights, Sustainable growth strategies.

Notable Quotes

“Ultimately, confidence in presenting comes down to having very well organized information that you're going to present.”

Presenting

“Focus on reputation and learning over earnings has served me super well.”

Life Motto

“Reputation opened the door to more and more learning.”

Reputation and Learning