Tanguy Crusson

Guest: Tanguy Crusson - Head of Jira Product Discovery. Tanguy has been with Atlassian for over 10 years, working on various products like HipChat and Stride, and has led Jira Product Discovery from idea to one of the fastest-growing products in Atlassian's history. Key Takeaways: Create Scarcity: To innovate within a large company, emulate a startup by creating scarcity and autonomy. This helps avoid over-investment and allows for rapid iteration without being bogged down by existing processes. Lighthouse Users Program: Start with a small number of users (e.g., 10) to validate your product before scaling. This helps refine the product based on direct feedback and ensures you're solving real problems. Ignore Competition: Focus on solving customer problems rather than reacting to competitors. This helps maintain a unique value proposition and avoids the trap of becoming a fast follower. Communicate Progress: Regularly update stakeholders with concise, impactful updates that include customer feedback and product demos. This builds internal support and demonstrates momentum. Incubate, Iterate, Integrate: Develop new features or products in isolation to test concepts, then integrate them into the main product once validated. Topics Covered: Innovation in large companies, product incubation, competitive strategy, customer feedback loops, internal communication strategies, product development stages.