โIn B2B we lose about 40% of our deals to, 'No decision,' which actually means we lost to the spreadsheet, we lost to pen and paper, we lost to interns.โ
โReal news is information that changes what you do in the real world. And if you don't change what you're doing, what you are doing is just getting entertainment.โ
โWhenever I have a difficult conversation I start it off, hey, this is going to be a difficult conversation.โ