Wes Kao

Guest: Wes Kao - Co-Founder of Maven and co-creator of the Alt-MBA program with Seth Godin. Wes is renowned for her expertise in communication and influence, having taught numerous leaders and operators to enhance their communication skills. Key Takeaways: Sales Before Logistics: Always start by selling the idea or project before diving into logistics. This ensures buy-in and prevents confusion or apathy. MOO Framework: Anticipate the Most Obvious Objections before presenting an idea. This preparation helps address potential concerns proactively. Be Concise, Not Brief: Focus on the economy of words rather than just reducing word count. Clarity and density of information are key. Signposting: Use specific words like "for example," "because," and "as a next step" to guide readers and listeners through your communication. Manage Up Effectively: Share your point of view and recommendations with your manager to reduce their cognitive load and demonstrate strategic thinking. Topics Covered: Persuasive communication, managing up, frameworks for effective communication, anticipating objections, concise writing, executive communication, feedback strategies, delegation, and AI in communication.