Yamashata

Guest: Yuhki Yamashita - Chief Product Officer at Figma. Yuhki has extensive experience in product management and design, having worked at Uber, Google, and Microsoft, and he even taught computer science at Harvard. Key Takeaways: Storytelling in Product Management: Yuhki emphasizes the importance of storytelling for PMs, focusing on synthesis and creating memorable narratives that drive action. Customer Proximity: Figma maintains a close relationship with its users, leveraging feedback from various channels, including social media, to inform product decisions. Product Quality: Figma ensures high-quality software by encouraging internal use of their products, fostering a culture where employees feel personally accountable for the product's success. OKR Experimentation: Figma has iterated on their OKR process, focusing on legibility, actionability, and authenticity to ensure goals are meaningful and drive real impact. Community-Led Growth: Figma's growth is driven by a passionate community of users who advocate for the product, supported by a sales team that empowers these internal champions. Topics Covered: Storytelling in product management, customer feedback integration, maintaining product quality, OKR challenges and strategies, community-led growth, working with sales teams, product-led growth strategies.