Yuriy Timen

Guest: Yuriy Timen - Full-time advisor for growth strategy at companies like Canva, Airtable, and Grammarly. Yuriy has transformed growth strategies for numerous startups and spent nine years leading growth and marketing at Grammarly. Key Takeaways: Focus on One Growth Channel: Initially, concentrate on one growth channel that shows promise before diversifying. Avoid spreading resources too thin across multiple channels. SEO Strategy: Evaluate if your company has a unique angle for SEO, such as programmatic or data-driven opportunities. Consider a three-month trial period to assess potential. Paid Advertising: With current market shifts, paid advertising is less attractive unless you have strong unit economics. However, it's an opportunity for companies with good attribution systems to capitalize on reduced competition. Onboarding Optimization: Investing in onboarding can significantly improve activation rates, especially for complex products. Early-stage companies can see 2-4x improvements. Emerging Channels: Consider underutilized channels like TikTok, podcasts, and out-of-home advertising, which are becoming more viable as digital attribution weakens. Topics Covered: Growth strategies, virality, SEO, paid advertising, onboarding, TikTok, attribution, market shifts, consumer subscription businesses.